$3,000,000
Invested in artists and arts organizations
The ACGG
Our Impact
Greensboro Pride Festival. Photo by Keenan Hairston
Creativity creates value.
Investment in artists and arts organizations strengthens more than the creative sector. It helps shape the places people want to live, work, visit, and build a future.
The ACGG measures that value through the reach of our investments and the arts’ broader economic and community impact across Greater Greensboro.
By the Numbers
Measure what matters.
554
Individual creatives supported
68
Arts organizations supported
Impact of ARPA/New Creative Investment funding, 2023–2026
Investment in Action
New Creative Investment
New Creative Investment outlined what sustained support could make possible. Backed by more than $3 million in funding from Guilford County and the North Carolina Arts Council through American Rescue Plan Act (ARPA) funding, this initiative strengthened arts organizations, expanded professional development for artists, brought arts learning into classrooms, and helped more people discover local arts.
ARPA funding concludes in December 2026. Its success, however, provides a foundation for the next chapter of creative investment in Guilford County.
The Ripple Effect
One investment can travel a long way.
An investment in an artist can become a performance, an exhibition, or a classroom experience. It can bring people together, support nearby businesses, and introduce someone to a new possibility.
The value continues through local spending, shared experiences, and a stronger sense of belonging.
- Investment
- Creative work
- Audiences
- Local activity
- Stronger community
The Creative Economy
The arts are economic infrastructure.
Artists are workers. Arts organizations are employers. Audiences support local businesses. Together, they help make Greater Greensboro a place where people want to live, work, and visit.
$240.3M
Economic activity
4,335
Jobs supported
$36.6M
Local, state, and federal tax revenue
Guilford County nonprofit arts and culture organizations and their audiences. Source: Arts & Economic Prosperity 6, FY2022.
Arts in Focus
The stories behind the data.
Numbers show scale. People show what that scale means. Meet the artists, organizations, and creative people whose work is shaping Greater Greensboro.
Invest in what creativity makes possible.
A stronger creative community strengthens Greater Greensboro.